Privacy Policy

This Privacy Policy describes how cytse and our subsidiaries and affiliated companies (collectively, “cytse” “we,” “us,” or “our”) collects, uses, and shares personal information. This Privacy Policy applies to information we collect when you access or use our websites, mobile applications, and other online products and services (collectively, our “Services”), or when you otherwise interact with us, such as through our customer support channels or on social media pages.

We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of this policy. We may also provide you with additional notice (such as by adding a statement to the Services (defined above) or sending you a notification), such as in connection with making material changes to this Privacy Notice. We encourage you to review this Privacy Notice regularly to stay informed about our information practices and the choices available to you.

1.PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with us. We collect information that you provide to us, automatically when you use our Services, and from other sources such as organizations.

2.Information You Provide to Us Directly

We collect information that you provide directly to us. For example, we collect information directly from you when you create an account, fill out a form, submit or post content through our Services, make a purchase, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us. The types of information that we collect include name, email address, postal address, phone number, and any other information you chose to provide. Additionally, if you make a purchase, we work with a third-party payment processor to collect and process your payment information.

3.Information Collected Automatically

We collect certain information automatically when you interact with our Services, including:

• Device and Usage Information.We collect information about how you access our Services, including data about the device and network you use to access the Services, such as your Internet protocol (IP) address, user settings, MAC address, mobile carrier, mobile advertising and other unique identifiers, browser or device information, your approximate location as derived from IP address, and Internet service provider. We also collect information regarding your activity on our Services, such as pages that you visit before, during, and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services.
• Transactional Information.When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
• Information Collected by Cookies, Pixel Tags/Web Beacons, and Similar Tracking Technologies.We, as well as third parties that provide content, advertising, or other functionality on our Services, use tracking technologies such as cookies, pixel tags, local storage, and other technologies (“Technologies”) to collect information about your interaction with our Services. Cookies are small text files stored on your hard drive or in device memory that store preferences and facilitate and enhance your experience. Pixel tags (also known as “web beacons”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. See “Privacy Rights and Choices” below to understand your choices regarding these Technologies.

4.Information Collected from Other Sources

We obtain information from other sources. For example, we may collect information about you from other merchants that run on the cytse platform. We may also collect information about you from third-party services and organizations such as: identity verification services, financial services providers, data brokers, advertising networks, data analytics providers, or mailing list providers. This information may include identifiers such as real name, alias, postal address, or other similar identifiers, and inferences reflecting your consumer preferences, characteristics, and predispositions. Additionally, if applicable, if you create or log into your account with us through a third-party application, such as an app store, a third-party login service, or a social networking site, we will have access to certain information from that application, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such application.

5.Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are interested in particular products based on your previous interactions with our Services.

6.HOW WE USE YOUR INFORMATION

We use the information we collect to provide our Services and deliver the products you request, to customize your experience with us, and to improve and develop new products and services. We also use the information we collect to:

• Communicate with you about products, services, and events offered by us, other merchants that operate on the cytse platform, and others (see the “Your Privacy Rights and Choices” section below for information about how to opt out of these communications at any time);
• Evaluate potential acquisitions of new cytse merchants;
• Monitor and analyze trends, usage, and activities in connection with our products and Services;
• Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the “Your Privacy Rights and Choices” section below);
• Personalize the advertisements you see when you use our Services based on information provided by our advertising partners or by other merchants that operate on the cytse platform (for more information and to opt out, see the “Your Privacy Rights and Choices” section below);
• Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of cytse and others;
• Comply with our legal and financial obligations; and
• Carry out any other purpose described to you at the time the information was collected.

7.TARGETED ADVERTISING AND ANALYTICS

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Service and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Service and other companies’ websites, and better understand your online activity. Some of our advertising partners enable us to translate your email address or phone number into an identifier that can’t be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under some laws. To learn more about the choices available to you with respect to these practices, see below. You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

8.Disclosure Of Information

We disclose personal information in the following circumstances or as otherwise described in this policy:

• We may disclose the personal information we collect with other merchants owned and operated by cytse.
• We disclose with vendors that access personal information to perform work for us, such as companies that assist us with IT support, web hosting, payment processing, customer service, banking and legal services, insurance, and related services.
• If you provide a product review or otherwise share content on our Services, we disclose this information publicly/with other users of our Services.
• We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of cytse, our users, the public, or others.
• We disclose personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• We disclose personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Personal information is disclosed between and among cytse’s current and future parents, affiliates, and subsidiaries and other companies under common control and ownership.
• We disclose personal information with your consent or at your direction.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

9.YOUR PRIVACY RIGHTS AND CHOICES

• Access, Correction, Deletion.You may have the right to (1) request to know more about and access your personal information, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, contact us as described in the Contact Us section below. To the extent applicable, you can also access, correct, or delete certain information stored within your online account in your account dashboard. We may verify your request by asking you to provide certain information about yourself or your recent interactions with us. Note that if we deny a request you make to access, delete, or correct your information, you may have the right to appeal our decision.
• Opting out of Targeted Advertising, Sharing, and Sales.As described in the Targeted Advertising and Analytics section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Acquired Brand properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under the law that applies to you. To opt out of targeted advertising, sharing, and sales of your personal information. You can also opt out of certain targeted advertising, sharing and sales by visiting our Services with a recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which opt-out preference signal you use and whether you are logged into your account with us, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access our Services.
• Non-discrimination.We will not discriminate against you for exercising your privacy rights.
• Communication Preferences.You may opt out of receiving text messages or promotional emails from us by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
• Other cytse As described above, we disclose personal information to other merchants owned and operated by cytse so that they can send you promotional communications.
• Mobile Push Notifications.With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
• Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Service.

10.DATA RETENTION

We store personal data associated with your account for as long as your account remains active. For storefronts that offer accounts as a feature, if you close your account, we will delete your account data within 90 days; otherwise, we will delete your account data after two years of inactivity. We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Notice.

11.SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS

If you are a California resident, California law requires us to disclose the following additional information with respect to our collection, use, and disclosure of personal information. If you are a California resident, this section applies to you.
We collect, and have collected in the previous 12 months, the following categories of personal information: identifiers; categories of personal information described in Cal. Civ. Code § 1798.80(e); commercial information; Internet or other electronic network activity information; and inferences drawn from any of the categories identified above. For more information about the data points we collect and the categories of sources of such collection, please see the Collection of Personal Information section above. We collect personal information for the business and commercial purposes described in the How We Use Your Information section above. In the preceding 12 months, we have disclosed personal information for the business and commercial purposes described in the Disclosure of Information section above and we have made disclosures for business purposes to the following categories of recipients:

Category of Personal Information	Categories of Recipients
Identifiers	· Service providers· cytse Merchants· Advertising partners
Personal information categories listed in Cal. Civ. Code § 1798.80(e)	· Service providers· cytse Merchants
Commercial information	· Service providers· cytse Merchants
Internet or other electronic network activity	· Service providers· cytse Merchants· Advertising partners
Professional or employment-related information	· Service providers· cytse Merchants
Inferences drawn from other personal information to create a profile about a consumer	· Service providers· cytse Merchants· Advertising partners

We “share” and “sell” personal information for the following commercial purposes: to advertise our and other cytse merchants’ products and services to you. We may share or sell the following categories of personal information to the following categories of third parties:

Category of Personal Information	Categories of Third Parties
Identifiers	· Advertising partners
Internet or other electronic network activity	· Advertising partners
Inferences drawn from other personal information to create a profile about a consumer	· Advertising partners

Additional Privacy Rights for California Residents

You have the right to opt out of sharing and sales at any time. We do not knowingly sell or share personal information about consumers under the age of 16. Please see the Your Privacy Rights and Choices section above for more information about your privacy rights and how to exercise them.

12.SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth below.

13.CHILDREN’S INFORMATION

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account if applicable.

14.OTHER PROVISIONS

Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

15.CONTACT US

If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at:

support@cytse.shop